Reds rarely if at all tend to show emotional vulnerability. To put themselves out there, whether consciously or unconsciously, is totally opposed to their personality. When emotional vulnerability is demonstrated, it is best to allow the Red to express himself without too much reaction from you. To empathize and express compassion is not the best way to handle it, either. The Red will feel uncomfortable to hear such reactions of understanding and consolation. What has worked for me in dealing with Reds is to pretend to ignore emotional vulnerability. Instead, I make an objective statement about the reason for his or her response without touch

I’m a big Harry Potter fan. I own the audiobooks, two sets of the series printed in Britain, one set printed in America, a Russian version and a Chinese version. What can I say, I am a nerd. I’ve even found myself in conversations relating Harry Potter to the Color Code. My brother once asked me to quick code each of the four Hogwarts houses into the four personality types. Of course, I sorted the resourceful, power-hungry Reds into Slytherin, the adventurous, fun-loving Yellows into Gryffindor, the peacemaking, easygoing Whites into Hufflepuff and the responsible, perfectionistic Blues into Ravenclaw.

I’m

Color Code describes the Red/Red relationship as ‘fireworks,’ and for good reason. A Red/Red relationship can be powerful, productive, and satisfying in business or your personal life. But it can also be problematic—full of animosity and angst. Reds are natural leaders. They are decisive, assertive, and excellent at delegating. They also have the natural limitations of being bossy, argumentative, and demanding—times two. When there are two Reds in a relationship and both need to be the boss, neither wants to be told what to do. Recipe for disaster? Yes and no.  There is a lot of power behind this highly motivated duo. Red

Recently, the Color Code team was challenged with this scenario: "I am a Red...I live with my husband and daughter who are both true Blue. They love to sit around and 'complain' about everything and anything...it drives me crazy! Always sounds like they are negative, but they say they are not. On the other hand, I love a good debate...I call enlightening conversation, they think I want to argue all the time, but I just like swapping ideas! How do we enjoy each other's style of conversation without frustration?!" As a Red daughter with a Blue mother, this scenario connected. I’m convinced my late father was a Red too, so when we

Here at Color Code we teach that life is all about relationships. Our main goal as a company is to help people understand themselves and others on a deeper level so they can improve both their personal and professional relationships. We've seen marriages saved, businesses prosper, families improve, etc., etc., all because people took the time to put an effort into building their emotional intelligence and relationship skills. With that said, you can imagine how we love research that further validates the importance of what we do. Today, we thought we'd share with our readers one study we find particularly fascinating and encouraging. Becaus

Which of the four Color Code personality styles tends to be the most loving? Tricky question, isn't it? ... But I get that kind of thing a lot. I think some people want to jump to a conclusion and say that Blues are the most loving. My guess is that they do this because we associate Blues as being the most caring, thoughtful, etc. While it is true that those particular personality strengths are most common for Blues, I submit to you that each of the four Colors expresses love in different—though equally significant—ways. Therefore, our position is that no Color is naturally more "loving" than any other Color. Let's take a look at how

Our world would be a very, very different place without the Red personality. We would miss out on some really amazing leaders, phenomenal businesses and a whole lot of awesome, no-nonsense people. Reds are essential to the fabric or our society, there is no doubt about that. However, just like each of the other colors, Reds have some characteristics that turn some people off. Since Reds are so dominant and can be intense, some people can be overwhelmed by them. But we’re here to promote the camaraderie of every personality color. So today, we want to give the Reds a few tips on how to maintain friendships without too many hurt feelings or

Wouldn’t it feel great if our significant others, parents, kids, friends and/or coworkers met the needs that come with our personality? Each personality type comes with its own set of needs, but no one will know how to meet the needs of their loved ones if they don’t know what their needs are. Today, we are going to identify the needs of the Yellow personality and educate those who know Yellows (it should be all of us!) on what they can do to meet those Yellow needs. Ready? Let’s go! Yellows need to look good socially. Yellows are sociable and charismatic. If it seems like your Yellow friends are trying to be the center of attention too

Just like every other color, Yellow children come with natural strengths and natural limitations. Obviously, the strengths are great while the limitations can be frustrating. But don't worry, we're here to help!   In this article, we will mention some of the limitations Yellows have as children and offer advice on the things you should or shouldn’t do as parents to maintain the best relationship you can with your child in spite of these sometimes frustrating limitations. Yellow children tease siblings constantly   If they’ve got Blue siblings, this can be especially tough! However, to have the best relationship with a Yellow, you

The Driving Core Motive of a Blue personality is intimacy. They want to connect with you! In return, they NEED to be understood. This may prove difficult for others to do because Blues are highly complex people. They are simultaneously sensitive, intense, caring, critical, giving and unforgiving. Regardless of their complexity, it is worthwhile to pursue a connection with a Blue. Life cannot bestow on anyone a more gratifying reward than the sincere appreciation and trust of a Blue friend, coworker or family member. To help you develop a positive connection with Blues, we’d like to provide you with some “Dos” and “D