When I was four years old, my family moved to a new city and I found myself invited to a Valentine’s Day party attended by new, unfamiliar faces. While at the party, a timid, Blue/White me steadfastly stayed by my mother’s side, too shy to try to make new friends. As the story goes, a little girl, noticing my timidity and hearing my plight of being “the new kid,” marched up to my mom and I and stated confidently, “I’ll take care of her!” I’m sure I don’t have to tell you that child was a Red. And true to her bold declaration, she did take care of me and has continued to do so for the last 21 years. Yes, I am a Blue and my b

Reds get things done. Period. The healthy Reds in our lives are assertive, action-oriented, motivated, determined and proactive. If there’s any personality who can successfully check things off their bucket list, it’s a Red. Which is why we are going to do the honors of providing our “Kings of the Jungle” with a bucket list that will (hopefully) dually cater to their personalities and allow them to stretch themselves. This bucket list will be broken into two categories: Five things Reds should do before they’re 30 and two things Reds need to do before they die. Although there are more things listed in the first category, these are

This post was previously published on the blog Feb. 11, 2013. February is a great month to celebrate and work on relationships — especially those with your significant other or hopeful significant other. So with that in mind, we created this fun little “Cheat Sheet” for you to have a quick reference way to improve your relationship with your Mr./Mrs. Right or potential Mr./Mrs. Right. Happy Valentine’s Day from the Color Code Team! Enjoy!

I’m excited to share some thoughts with you about marriage and the Color Code. My wife, Tammy, and I will celebrate 39 years of marriage in July. Fifteen years ago, we almost lost our marriage. We were in trouble. My wife said, “I’m done!” Thankfully, we were invited to a “color meeting.” I was quite resistant. Feeling insecure and being dragged, I left lots of black heel marks going into that meeting in August of 2002. But I walked out of that meeting in awe, realizing my wife was a member of a very elite group of people, known as “The Blues.” I discovered there was a motive, a why, a reason she had served me, our daughte

Let me tell you why the concept of MOTIVE will change your life. Here's a quick thought for you that I hope makes a lot of sense. Unless you've been a stranger to the Color Code system, or if perhaps you only know us casually because you took Color Code Profile out of curiosity (or something like that), you know that we are all about understanding people's MOTIVES. Motive is everything to the Color Code. It's our "secret sauce," if you will. (Psst - don't tell anybody I told you that!) ;) But it's true. That's what we are all about. For some people, the concept of Motive seems a little strange, because it's not what they a

Reds are as bold as the color they represent — they are not going to go unnoticed. Mother Teresa and Helen Keller were both Reds. President Donald Trump appears to be Red, too. Get the picture? Reds are society’s natural born leaders, and they know how to get from point A to point B efficiently, often with little fanfare. Reds are active and productive. They are very committed to causes, and they are all about being focused and determined to accomplish whatever life hands them. The Red motto is: “Lead, follow, or get out of the way!” If you haven’t guessed by now, Reds are naturally the most dominant and intimidating of the four p

From the Editor: Each month we will be inviting one of our experienced Certified Independent Color Code trainers to write an article discussing why and/or how they use Color Code in their field of expertise. We hope you will find this valuable as you learn from various experts all over the country and world as they share with you how they apply the Color Code. To start this series off we’ve got Jesse Ferrell from Las Vegas, Nevada for your reading pleasure. Enjoy! Leaving Your Signature Meets The Color Code Leaving your signature is an article I wrote and published a few years ago.  The Color Code is a brillian

As we plunge into 2017, one of the most frequently asked questions we see is, "How can I finally stick to my New Year's resolutions?" It's a good question, and there is a lot of advice out there online. Some of it is really great, and some of it is, well, not so great. As our expertise centers around the Color Code Personality System, I'd like to add my two cents on how to help with resolutions from our perspective. Our perspective is always "MOTIVE." Motive is all about why we do the things we do, and it definitely ties into how we pursue our resolutions. Too often during this time of the year, we sit back and we think

Dear Jeremy, I profiled as a Red. I don't think that is a bad thing to be, but now my family thinks that the Red is all that I am. They think I'm controlling and unkind. What do I do to convince them that I have many layers? Yours truly, "Red" ==================== Dear "Red", What a great question! Speaking of layers, I see a few in your question and comments that I would like to address here. Certainly being Red is not a bad thing at all! Every Color has wonderful strengths that should be openly shared and celebrated. It is also true that every Color has terrible limitations that should be regularly evaluated and addressed as well. A

Dear Jeremy, I work in a company with a little over 10,000 employees, and in the top leadership tier, I have two VPs that I’m currently dealing with that I’m not sure how to handle. They are both Red, and when they run their individual teams, they’re amazing, but when they work together on our executive team, they are constantly butting heads. What can I do to make this work? Gavin Dear Gavin, What you have described to me sounds like a classical Red on Red issue that actually isn’t too tough to resolve. Here’s what typically happens: Reds by nature love to fit into leadership roles, and why not? T