“To effectively communicate, we must realize that we are all different in the way we perceive the world and then we must use this understanding as a guide to our communication with others.” - Anthony Robbins Have you ever noticed how GOOD it feels to be really listened to? It’s impactful and conveys respect and value.  The ability to effectively communicate with others remains the single most important factor on a leader’s list of attributes. A big part of effective communication is active listening.  Unfortunately, one of the big communication challenges most people face is that we don't actively listen to understand.