Our world would be a very, very different place without the Red personality. We would miss out on some really amazing leaders, phenomenal businesses and a whole lot of awesome, no-nonsense people. Reds are essential to the fabric or our society, there is no doubt about that. However, just like each of the other colors, Reds have some characteristics that turn some people off. Since Reds are so dominant and can be intense, some people can be overwhelmed by them. But we’re here to promote the camaraderie of every personality color. So today, we want to give the Reds a few tips on how to maintain friendships without too many hurt feelings or

When I was four years old, my family moved to a new city and I found myself invited to a Valentine’s Day party attended by new, unfamiliar faces. While at the party, a timid, Blue/White me steadfastly stayed by my mother’s side, too shy to try to make new friends. As the story goes, a little girl, noticing my timidity and hearing my plight of being “the new kid,” marched up to my mom and I and stated confidently, “I’ll take care of her!” I’m sure I don’t have to tell you that child was a Red. And true to her bold declaration, she did take care of me and has continued to do so for the last 21 years. Yes, I am a Blue and my b

The Driving Core Motive of a Blue personality is intimacy. They want to connect with you! In return, they NEED to be understood. This may prove difficult for others to do because Blues are highly complex people. They are simultaneously sensitive, intense, caring, critical, giving and unforgiving. Regardless of their complexity, it is worthwhile to pursue a connection with a Blue. Life cannot bestow on anyone a more gratifying reward than the sincere appreciation and trust of a Blue friend, coworker or family member. To help you develop a positive connection with Blues, we’d like to provide you with some “Dos” and “D