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Weekly Tools and Tips to Improve Any Relationship

August 11, 2021

Rules For Relationally Intelligent Business Gifting

Research shows that giving a bad gift can hurt your relationships and lose business. So how can you be sure you choose something your recipient will love? Nearly every business around the world uses gift giving as a strategy to build relationships with its business partners, employees, clients and colleagues.  The challenge hasn’t been whom to give to or even how much to spend.  It’s always been what to give. When it comes to business gifting, there’s definitely a right way and a wrong way to go about it. According to the 2019 Knack Business Gifting Strategy Report, over 1,000 U.S. business professionals were surveyed and 70

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